A few weekends ago, my husband and I stayed at an amazing country house hotel.
The setting was beautiful. The service was impeccable.
Until breakfast.
We’d finished our eggs and wanted something simple – a slice of toast. My husband asked the server for toast with marmalade.
As he walked away, I wondered: will he bring butter as well?

I didn’t say anything. I wanted to see what would happen.
He came back with toast… and marmalade. No butter.
I smiled – because this is communication in a nutshell.
My husband was slightly baffled. “But who doesn’t have butter with toast and marmalade?”
Good question.
The server had listened… just literally.
________________________________________
The Reality: Most Communication Breakdowns Aren’t Dramatic
They’re subtle.
They happen not because people aren’t listening – but because they’re:
- Listening at surface level
- Not checking understanding
- Not thinking beyond the exact words used
And in leadership, those small gaps create big consequences.
________________________________________
The Different Levels of Listening
This is something I cover in my book, Finding Your EPIC®, and it’s one of the simplest ways to improve communication quickly.
1. Literal Listening
Hearing exactly what is said – and nothing more.
✔️ “Toast and marmalade” = just that
2. Inferentional Listening
Understanding the likely intent behind the words.
✔️ Toast probably comes with butter
3. Intentional Listening
Actively thinking ahead and filling the gaps.
✔️ Bringing butter without needing to be asked
People tend to move between these levels of listening – but not always deliberately, and not always in the way the situation needs.
________________________________________
What to Do When Communication Goes Wrong
Because it will.
The goal isn’t perfection – it’s awareness and adjustment.
Here are a few simple shifts that make a big difference:
1. Check Understanding
Don’t assume clarity – confirm it.
“Just to check, would you like butter with that as well?”
2. Think Beyond the Words
Ask yourself: what are they really trying to achieve?
3. Close the Gaps
If something feels implied, it probably is. Act on it.
4. Make It Easy for Others
As a communicator, be clear and complete – don’t rely on others to fill in everything.
________________________________________
Why This Matters in Leadership
In day-to-day work, the “missing butter” shows up everywhere:
- Half-understood briefs
- Misaligned expectations
- Frustration on both sides
Not because people don’t care – but because they’re operating at different levels of listening.
________________________________________
Final Thought
Great communication isn’t just about what’s said – it’s about what’s understood
And that understanding comes from adapting how you listen in the moment and knowing how to get things back on track when it doesn’t land first time.