One of the most common pieces of feedback we hear every month from Elevate attendees is something along the lines of: “This is just what I needed right now.”
While I’d love to say that this is because our team is incredibly smart, the reality is much simpler – and it all comes down to one word: feedback.
How we Gather Feedback
We continuously refine Elevate based on three key sources of feedback: direct attendee insights, conversations with programme managers, and global trends.
1. Data-Driven Insights from Attendees
The first way we gather feedback is through data and insights from the attendees themselves. We are data hounds, and here’s how we do it:
Self-Assessment at Registration
When someone registers for Elevate, they complete a self-assessment quiz. Since there are three entry points per year, this means we collect invaluable data from hundreds of women across the world multiple times a year. By tracking trends and shifts in their responses, we can analyse what’s changing and identify emerging challenges.
Real-Time Feedback During Sessions
Our monthly sessions aren’t just about learning – they’re about listening. We actively ask questions, encourage participation, and run live polls. This gives us instant insights into the most pressing issues our attendees face. We then take this information and use it to shape future content, ensuring we’re addressing what women need right now – not what they needed six months ago.
Post-Session Surveys
At the end of each session, we send out a survey, and every month at least half of the attendees fill it in. That means we’re continuously collecting fresh feedback from hundreds of women, helping us refine and adapt Elevate to stay as impactful as possible.
2. Insights from Programme Managers
Another keyway we gather insights is through the programme managers at the organisations we work with.
For example, last year, while discussing the topics for early 2025 – collaboration, sponsorship, and communication – Daniella Correa, Learning Delivery Specialist at Volvo, raised an important question: How do you deal with non-collaborators?
In today’s climate, where many companies are being asked to do more with less, smaller teams make effective collaboration more critical than ever. This conversation evolved as we learned more about the specific challenges a large organisation like Volvo was facing in the current economic landscape.
We then reached out to other clients and, unsurprisingly, heard similar concerns. This reinforced the need to focus more of our sessions on tackling this issue, allowing us to share Elevate’s approach to fostering collaboration – especially at a time when teamwork and cross-functional cooperation are more important than ever.
3. Staying in Tune with Global Trends
The final source of feedback comes from what’s happening in the world around us.
When Covid lockdowns began in early 2020, we were struck by how relevant our programme content became in the months that followed – it was almost as if we had a crystal ball. But in reality, we were simply attuned to the shifting landscape. Covid first emerged in late 2019, and the mood had already started changing.
Now, as we move into 2025, collaboration – or rather, the lack of it – is becoming the next major challenge to navigate. We can sense these shifts early, just as we did when Daniella raised the critical question about non-collaboration.
Why This Matters
While Elevate is primarily designed for women, the leadership principles we share apply to everyone. That said, women often feel the impact of non-collaborators more acutely, making it even more essential to address.
Ultimately, Elevate isn’t just a programme – it’s a dynamic, evolving experience, shaped by the very people it serves. And that’s why, month after month, we hear the same message:
“This was exactly what I needed.”
If this resonates with you, have a look at our upcoming sessions to see how we can help to unlock – and elevate – the potential in your workplaces.
Come and join the conversation over on LinkedIn to be kept up to date with the latest news!